Does Meta Description Affect SEO?

What is a meta tag example?

Meta tags provide information about the webpage in the HTML of the document.

They can use this information for ranking purposes, to display snippets in search results, and sometimes they can ignore meta tags.

Example of meta tags include the and elements..

Where is the meta description?

A meta description is an attribute within your meta tags that helps describe your page. This snippet of text may appear in the search engine results under your headline, though sometimes, search engines will pull a snippet of text from the main body copy of the page instead.

What is the importance of meta tags?

Meta tags are important because they impact how your site appears in the SERPs and how many people will be inclined to click through to your website. They will therefore impact your traffic and engagement rates, which can impact your SEO and rankings. Meta tags are an important part of a solid SEO strategy.

How do I add a meta description?

How to write a great meta descriptionKeywords: do make sure your most important keywords for the webpage show up in the meta description. … Write legible, readable copy: this is essential. … Treat the meta description as if it’s an advert for your web-page: make it as compelling and as relevant as possible.More items…•

How do meta descriptions work?

A meta description is meta tag that acts as a 155-160 characters summary that describes the content of a web page. Search engines show it in search results when the meta description also includes the keywords being searched. … Below them you’ll see a description of no more than ~155 characters.

How do you write a good meta description?

How to write a great meta descriptionStick to your brand voice and tone, but also keep it conversational.Include your primary keyword if you can do so naturally.Make sure you convey value to the reader.Include a call-to-action, i.e. “Learn more here.”Write in active voice.More items…•

How do you write a good meta tag?

Do stick to character counts— Title tag should be around 60 – 72 characters in length or about 5 – 10 words. Meta description should be no longer than 135 – 160 characters.Don’t exceed counts—The search engines will simply cut off excess text, potentially causing your links and descriptions to be less readable.

Does Google use meta tags?

At least for Google’s web search results currently (September 2009), the answer is no. Google doesn’t use the “keywords” meta tag in our web search ranking. … Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag.

Are Meta descriptions important for SEO?

“Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from search engine result pages (SERPs). … Search Engine Land uses a lengthy meta description on their homepage and sometimes uses them on their posts.

What is meta title and meta description in SEO?

Title tags and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content on a page. A page’s title tag and meta description are usually shown whenever that page appears in search engine results. (We’ll look at some examples of this later.)

Does Google use meta description for ranking?

Google announced in September of 2009 that neither meta descriptions nor meta keywords factor into Google’s ranking algorithms for web search. Meta descriptions can however impact a page’s CTR (click-through-rate) on Google which can positively impact a page’s ability to rank.

What are meta tags?

The tag defines metadata about an HTML document. Metadata is data (information) about data. tags always go inside the element, and are typically used to specify character set, page description, keywords, author of the document, and viewport settings.

How many meta keywords should I use for SEO?

10 meta keywordsIncorporating Meta Keywords in Your Content Another common question is, How many meta keywords should I use? As a general rule, don’t use more than about 10 meta keywords for a single page.

How do I write a meta description for SEO?

Best Practices When Writing Meta DescriptionsLength should be up to 160 characters and no more!Use action-oriented language. It gets clicks!Make it specific and relevant. Put that keyword in!Don’t deceive searchers. They will hate you for that!Provide a solution or benefit. Create value!

How do I change meta description?

Changing the SEO Titles and Meta Descriptions for ArchivesLogin to your WordPress site.Navigate to the Yoast SEO Plugin. … Click on “Search Appearance” on the left side of the menu.Navigate to Archives along the top of the page.Change the “SEO title” and “Meta description”More items…•