How Secure Is Google Analytics?

Do I really need Google Analytics?

Google Analytics isn’t a necessary evil, but it’s not enough for your website.

You need more than just data, especially sampled data.

Brian Massey with Conversion Sciences said it best in 2013: “The ability to make decisions based on data is powerful..

What can be tracked with Google Analytics?

9 Awesome Things You Can Do With Google Analytics 5See your most important analytics data first. … Find out which online campaigns bring the most traffic and conversions. … Determine where your best visitors are located. … Learn what people are searching for on your site. … Visualize what people click on the most. … Uncover your top content. … Identify your worst performing pages.More items…

Does Google Analytics collect IP address?

IP addresses are not available in your Google Analytics reports. So, while Google does collect IP addresses, Google doesn’t provide that data to end users. The bottom line is you are not able to see IP addresses anywhere in your Google Analytics reports.

Is Google Analytics 100 accurate?

Google Analytics: Why Your Reports Are Not 100% Accurate. It may come as a shock to you, but Google Analytics reports reflect only a tiny part of your real statistics. It’s not that you’re doing it all wrong, it’s just that even Google cannot possibly track every single Internet user.

Is there anything better than Google Analytics?

Piwik PRO Analytics Suite (PPAS) is a privacy-friendly alternative to Google Analytics. It’s a suitable choice for sectors that handle sensitive customer data like government, healthcare or finance. Every organization seeking an analytics tool aligned with data protection laws should check it out.

Can Google Analytics tell you who is visiting your site?

Can Google Analytics tell you who is visiting your site? Google Analytics can provide some information on who is visiting your website via the Network Report. … Sadly, if they don’t use an alias, or come from a ‘business branded’ network, you won’t be able to see the company name or identify who has visited your website.

Does Google Analytics track personal data?

The basic Google Analytics tracking setup does not collect very much personal data, and the utility of this data is debatable, but it does record personal information. This data is enough to fall under the rules of GDPR for users located in the EEA.

Can I use Google Analytics without a website?

You will need a Google Analytics account – which requires a Google Account (such as gmail). If you don’t have a Google Account then create a new account and then login to your account. … Click on ACCESS DEMO ACCOUNT to add the Demo Account to your Google Analytics account list.

Is Google Analytics GDPR compliant?

Google Consent Mode ensures full GDPR compliance simultaneously with optimized analytics data – respecting both end-user privacy and your website’s need for data and user insights.

Is Google Analytics Free 2020?

Is Google Analytics free? There’s a free and a paid version of GA (the latter is called Analytics 360). Small and medium-sized businesses will likely get all the features you need from the free version.

Should I opt out of Google Analytics?

Google Analytics is simply too important a product for Google and its customers. They simply could not afford to kill it. Google doesn’t want people to opt out of Analytics and they aren’t going to make it easy. The average user doesn’t really know what plugins are will have a tough time installing one.

What is wrong with Google Analytics?

One of the biggest causes of inaccuracies within Google Analytics is a lack of information about where your visitors are coming from. And while some of that is unavoidable, you can address a large part of the problem by adding tracking information to the URLs you use in your online advertising campaigns.

Is Google Analytics safe to use?

Since late April 2016, Google Analytics now securely sends all data from your website to Google’s servers. This means that when someone accesses a non-secure page on your website, the data being collected will be transmitted using encryption. This makes it harder for people to intercept the data that’s being collected.

Why you shouldn’t use Google Analytics?

It’s abused by referral spam that skews the data The intention is to get you to get curious and visit their site. This referral spam has been going on for years in Google Analytics and it can really skew the stats you see. Many site owners put a lot of effort and spend a lot of time blocking the referral spam.

Why You Should Use Google Analytics?

Here are the key reasons you should use Google Analytics to help guide your small business’ marketing strategy.Tells You Which Marketing Channels Drive Traffic. … Shows You the Most Profitable Marketing Channels. … Gives You Information on Your Site’s Demographics. … Provides Information to Analyze Your Best Pages.

How can Google Analytics help my business?

The goal of Google Analytics is to help you as a business owner to deliver a high-quality website to your customers and provide you with all the necessary information regarding the website statistics. So, they let you know who’s visiting your site, who are converting and who’s not interested.

Where is my Google Analytics data stored?

5) Google Analytics stores your data on remotely located servers. Finally, let’s talk about data residency. Users of Google Analytics, have their data scattered across randomly selected public cloud datacenters, most of which are located in the US.