Is Google Analytics Any Good?

Should you use Google Analytics?

If you have a website, you should be using Google Analytics.

There are no exceptions here – it’s a useful and important tool for every website owner.

One of the first things we recommend website owners do when launching a new site is get tracking set up for Google Analytics..

How do I know if my Google Analytics is working?

If your real-time tracking has data coming in, then it’s working. You can also check your tracking code’s status: Navigate to the Admin page in Google Analytics. (This will be at the top of the page.)

Can Google Analytics track social media?

Google Analytics currently allows you to view eight social analytics reports. These reports showcase the ROI and impact of your social media campaigns. To find them, you’ll simply want to go to the “Reporting” tab on your dashboard. From there, click on “Acquisitions” and then “Social.”

What is Google Analytics Good For?

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.

Why you shouldn’t use Google Analytics?

It’s abused by referral spam that skews the data The intention is to get you to get curious and visit their site. This referral spam has been going on for years in Google Analytics and it can really skew the stats you see. Many site owners put a lot of effort and spend a lot of time blocking the referral spam.

What are the 4 types of analytics?

Depending on the stage of the workflow and the requirement of data analysis, there are four main kinds of analytics – descriptive, diagnostic, predictive and prescriptive.

What is wrong with Google Analytics?

One of the biggest causes of inaccuracies within Google Analytics is a lack of information about where your visitors are coming from. And while some of that is unavoidable, you can address a large part of the problem by adding tracking information to the URLs you use in your online advertising campaigns.

Which is the best analytics tool?

Top 10 Data Analytics toolsR Programming. R is the leading analytics tool in the industry and widely used for statistics and data modeling. … Tableau Public: … SAS: … Apache Spark. … Excel. … RapidMiner:KNIME. … QlikView.More items…•

Does Google Analytics track IP?

IP addresses are not available in your Google Analytics reports. So, while Google does collect IP addresses, Google doesn’t provide that data to end users. The bottom line is you are not able to see IP addresses anywhere in your Google Analytics reports.

Should I opt out of Google Analytics?

Google Analytics is simply too important a product for Google and its customers. They simply could not afford to kill it. Google doesn’t want people to opt out of Analytics and they aren’t going to make it easy. The average user doesn’t really know what plugins are will have a tough time installing one.

Is Google Analytics hard to learn?

Google Analytics can be difficult to understand and dissect. Mining through the complex metrics of Analytics is a little like gold mining. … After struggling for months, I found my mistake – I was jumping into the advanced Analytics lessons before understanding the basics and was not following a proper learning process.

Where is Google Analytics data stored?

5) Google Analytics stores your data on remotely located servers. Finally, let’s talk about data residency. Users of Google Analytics, have their data scattered across randomly selected public cloud datacenters, most of which are located in the US.

Can Google Analytics tell you who is visiting your site?

Can Google Analytics tell you who is visiting your site? Google Analytics can provide some information on who is visiting your website via the Network Report. … Sadly, if they don’t use an alias, or come from a ‘business branded’ network, you won’t be able to see the company name or identify who has visited your website.

What can web analytics tell you?

Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends, which is useful for market research.

What is better than Google Analytics?

10 Great Google Analytics AlternativesMatomo. Matomo, formerly Piwik, lets you import historic Google Analytics data and serves as a full-service web analytics tool. … Woopra. … GoSquared. … FoxMetrics. … Mixpanel. … Heap. … StatCounter. … Chartbeat.More items…•

What is the work of Google Analytics?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. … The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.

Is Google Analytics Free 2020?

Is Google Analytics free? There’s a free and a paid version of GA (the latter is called Analytics 360).