Question: How Much Should I Charge As A Marketing Consultant?

How much should I charge for a marketing plan?

The industry average varies from $10,000 to $40,000+.

At LAIRE, the average cost of a marketing plan is between $10,000-$15,000.

At the lower-end you could expect to cover messaging, ideal target clients, which channels to market to and why, and a full year of strategy and tactics to reach identified goals..

How do I determine my consulting rate?

If you’re just starting a consulting business, the best way to determine your rate is to divide your former salary by 52 work weeks and then divide that number by 40 (the number of work hours in a week). This will give you the hourly rate you were making before.

How do you price freelance marketing?

For example, a specialist with less than two years’ experience is more likely to charge $75 per hour, while someone with over ten years’ experience is more likely to charge $150 per hour. All it takes is a simple formula to find the hourly rate for freelancers.

How do you price a marketing strategy?

A Rule of Thumb. As a rule of thumb, most consulting fee rates should double, or in most cases triple ‚the actual wage of the position being covered. That means that the $50 per hour strategists should charge $100-$150 per hour for his services.

What are the marketing strategies in marketing?

A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

How do marketing agencies charge clients?

“Advertising agencies make money by charging their clients an hourly fee for their services. In addition to the fee, an agency places a mark-up on the price of all outside service work that is used, such as type, printing, photography, video production, etc., to complete a client’s project.”

How much does a marketing consultant earn?

An early career Marketing Consultant with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of AU$61,037 based on 22 salaries. A mid-career Marketing Consultant with 5-9 years of experience earns an average total compensation of AU$81,469 based on 20 salaries.

How do you price a marketing service?

As with pricing every other service, the formula is simple: cost + markup = price. You start with your cost, then add how much you need to make your business profitable. For most email marketing services, I recommend a flat rate based on the average hours I expect it will take to complete.

How do you price a branding service?

Most agencies charge anywhere from $150–$300 per hour for creative and strategic services. This should include ideation for your company name, tag line, brand positioning, brand story, and messaging. The range is typically $1,000 to $5,000 for these services.

What is a marketing consultant job description?

A marketing consultant is responsible for defining marketing strategies, identifying the most appropriate message, and executing these strategies for businesses. … Marketing consultants are up-to-date with trends in social media marketing, online marketing, and direct response marketing.

How do I become a marketing consultant?

Qualifications for a Marketing ConsultantAn undergraduate degree in marketing, business, or communications (or an MBA with a focus on marketing, if possible)A great portfolio that shows a history of marketing success.Several years of established experience as a full-time corporate marketer.More items…•

What should you charge for social media marketing in 2020?

This could be anywhere from $15 to $250 depending. There are a number of different factors that will dictate how much you should charge per hour. Work experience is the biggest factor. If you are new to the world of social media work, you are advised to stick to anything from $15 to $40 per hour.