Question: What Is Google Analytics For Dummies?

How long is the Google Analytics for beginners course?

4-6 hoursHow long will the course take to complete.

If you go through all the course content sequentially, we expect the course to take 4-6 hours to complete, depending on your level of familiarity with the course content..

Is Google Analytics certificate useful?

Yes! The Google Analytics Individual Qualification certification is well worth your time. … You’ll gain in-depth insight into Google Analytics, which will help you better understand your website data. Plus, your certification enables you to become a qualified web analyst for your company.

What is the purpose and function of Google Analytics?

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.

What is a Google Analytics code?

Google Analytics tracks all of its data by a unique tracking code that you install on every page of your website. This code is a small snippet of Javascript, or a coding language, that runs in viewers’ browser when they visit those pages. … Each time they visit the site, the code tracks information about their visit.

Is Google Analytics hard to learn?

Google Analytics can be difficult to understand and dissect. Mining through the complex metrics of Analytics is a little like gold mining. … After struggling for months, I found my mistake – I was jumping into the advanced Analytics lessons before understanding the basics and was not following a proper learning process.

Should I learn Google Analytics?

Professionals across a variety of fields benefit by learning Google Analytics. Participants learn which reports are the most valuable for their business, and how to interpret reports so that they can turn the data into insight and suggest actions based upon the data. …

How do I get started with Google Analytics?

To set up Google Analytics, you simply have to follow these steps:Step 1: Set up Google Tag Manager. Step 2: Create Google Analytics account. … Step 2: Create Google Analytics account. … Step 3: Set up analytics tag with Google Tag Manager. … Step 4: Set up goals. … Step 5: Link to Google Search Console.

How much does it cost to get Google Analytics certified?

The Google Analytics Individual Qualification (IQ) test is now free! The test used to cost $50. You can no longer pause the test. Once you begin the test, the exam timer will continue to count down even if your computer shuts down.

Can Google Analytics tell you who is visiting your site?

Can Google Analytics tell you who is visiting your site? Google Analytics can provide some information on who is visiting your website via the Network Report. … Sadly, if they don’t use an alias, or come from a ‘business branded’ network, you won’t be able to see the company name or identify who has visited your website.

What is Google Analytics for beginners?

Course Overview Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. … The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

What is Google Analytics and how does it work?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. When users to your website view a page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics.

What is the benefits of Google Analytics?

Google Analytics helps you to determine what makes a good business website for your target audience and industry—not through insight or opinion, but through data. Having a data driven approach eliminates time-consuming guesswork and enables you to learn, decide, and execute more efficiently.

What can be tracked with Google Analytics?

9 Awesome Things You Can Do With Google Analytics 5See your most important analytics data first. … Find out which online campaigns bring the most traffic and conversions. … Determine where your best visitors are located. … Learn what people are searching for on your site. … Visualize what people click on the most. … Uncover your top content. … Identify your worst performing pages.More items…

Who should use Google Analytics?

7 Reasons to Use Google AnalyticsYou can see how people find your website. … You can track what people do when they’re on your website. … You gain data on who’s visiting your website and how. … You can find the most popular pages on your website. … It helps you track conversions. … It’s free. … It’s easy.

How can I learn Analytics?

No More Excuses: 10 Best Ways to Learn Analytics Online edX Data Analysis & Statistics Courses. … National Tsing Hua University’s Business Analytics Using Forecasting via FutureLearn. … Codecademy’s Learn SQL. … Big Data University’s Analytics, Big Data, and Data Science Courses. … Occam’s Razor Blog, Podcast, and Videos.More items…•

Are Google certifications free?

It’s an amazing education, and everyone in digital marketing should have this certification. Best of all, Google AdWords is a free certification. … If studying study guides isn’t your jam, check out Google’s Academy for Ads, it’s easy and completing the course sets you up for success on the exams.

Is Google Analytics Certification easy?

In the end being a Google Analytics pro isn’t about an exam it’s about actually getting your hands dirty and using the tool. Definitely take the exam to show you’re awesome, but also make sure you know how to use it and hone your skills.