Quick Answer: Does Google Analytics Track Personal Data?

Can Google Analytics track past data?

Google Analytics is a powerful FREE tool used to generate and analyze reports on website traffic.

Google has provided the option to retain your historical data before the update occurs on May 25th, 2018..

Is Google Analytics a data processor?

Google Analytics: Your Data Processor Under the GDPR, if you use Google Analytics, then Google is your Data Processor. Your organization is the Data Controller since you control which data is sent to Google Analytics. With Google as your Data Processor, they have obligations to conform to the EU GDPR.

What information is collected by Google Analytics?

Google Analytics can collect a lot of data about how people use a website. At its most basic, it will collect: Time of visit, pages visited, and time spent on each page of the webpages. Referring site details (such as the URI a user came through to arrive at this site)

How long is Google Analytics data stored?

26 monthsYou can choose how long Analytics retains data before automatically deleting it. The maximum amount of time that Analytics will retain Google-signals data is 26 months, regardless of your settings. For Universal Analytics properties, the setting applies to user-level and event-level data.

What data does Google Analytics track?

Features. Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic.

How accurate is tracking an IP address?

Ip geolocation is almost accurate (reliable), but not 100% Accuracy of IP based GeoLocation varies depending on the database used to identify the user location. Through GeoLocation, we can map IP addresses to the country, region, city, latitude/longitude, ISP, etc.

How safe is Google Analytics?

Since late April 2016, Google Analytics now securely sends all data from your website to Google’s servers. This means that when someone accesses a non-secure page on your website, the data being collected will be transmitted using encryption. This makes it harder for people to intercept the data that’s being collected.

Does Google Analytics track IP addresses?

IP addresses are not available in your Google Analytics reports. So, while Google does collect IP addresses, Google doesn’t provide that data to end users. The bottom line is you are not able to see IP addresses anywhere in your Google Analytics reports.

Where is Google Analytics data stored?

5) Google Analytics stores your data on remotely located servers. Finally, let’s talk about data residency. Users of Google Analytics, have their data scattered across randomly selected public cloud datacenters, most of which are located in the US.

When a new view is created what data will be included Google Analytics?

When the new view is created data from the new view (only) is included and the data from previous view is NOT included. Also, it is recommended to not delete the previous view as it will delete the historical data, that can be useful in near future for analysis and comparison purpose.

Is Google Analytics compliant with GDPR?

Google Consent Mode ensures full GDPR compliance simultaneously with optimized analytics data – respecting both end-user privacy and your website’s need for data and user insights.

What is user retention in Google Analytics?

The User Retention Widget provides a high level view of user acquisition and retention. Options include date range, cohort size (based on number of days, weeks or months), and conversion, segment, and event filters.

How do you find your own IP address?

Tap on the gear icon to the right of the wireless network you’re connected to, and then tap on Advanced toward the bottom of the next screen. Scroll down a bit, and you’ll see your device’s IPv4 address.

Does Google Analytics violate GDPR?

The GDPR is very much against websites sharing PII data with any third-party without a user’s consent. Google Analytics does precisely this. Unless regulators officially say that analytic cookies are exempt, they fall under the scope of when consent is required.