Quick Answer: What Is Google Analytics And How Does It Work?

What is better than Google Analytics?

10 Great Google Analytics AlternativesMatomo.

Matomo, formerly Piwik, lets you import historic Google Analytics data and serves as a full-service web analytics tool.

Woopra.

GoSquared.

FoxMetrics.

Mixpanel.

Heap.

StatCounter.

Chartbeat.More items…•.

Is Google Analytics for beginners free?

Study For Free At The Google Analytics Academy Google’s own Analytics Academy offers free, online courses on Analytics and other data analysis tools. … Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters.

How do I know if I have Google Analytics?

The easiest way to check if you have Google Analytics is simply to visit analytics.google.com (https://analytics.google.com/) and see if you’re redirected to either the login screen or the dashboard of an account. An example of the Google Analytics Login Screen you might be returned to.

What is the use of Google Analytics?

Features. Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic.

Is Google Analytics safe to use?

Since late April 2016, Google Analytics now securely sends all data from your website to Google’s servers. This means that when someone accesses a non-secure page on your website, the data being collected will be transmitted using encryption. This makes it harder for people to intercept the data that’s being collected.

Can Google Analytics tell you who is visiting your site?

The Google Analytics Network Report stores Service Provider data to show which service provider visitors are using to access your site. … Sadly, if they don’t use an alias, or come from a ‘business branded’ network, you won’t be able to see the company name or identify who has visited your website.

Is Google Analytics certification worth it?

Yes! The Google Analytics Individual Qualification certification is well worth your time. … You’ll gain in-depth insight into Google Analytics, which will help you better understand your website data. Plus, your certification enables you to become a qualified web analyst for your company.

How do I get started with Google Analytics?

To start collecting basic data from a website:Create or sign in to your Analytics account: Go to google.com/analytics. … Set up a property in your Analytics account. … Set up a reporting view in your property. … Follow the instructions to add the tracking code to your websiteso you can collect data in your Analytics property.

What is Google Analytics account?

An Analytics account is a way to name and organize how you track one or more properties (e.g. websites, mobile apps, point-of-sale devices) using Analytics. Each Analytics user has access to at least one account, either one they created themselves, or one that they were given access to by someone else.

Is there a paid version of Google Analytics?

The standard version of Google Analytics (GA) is free, and the premium version Google Analytics 360 (GA360) is the paid version of Google Analytics with a tier-based pricing. …

Do you have to pay for Google Analytics certification?

The Google Analytics exam is free to take. It’s made up of 70 questions (which are randomly drawn from a larger library of questions) and you have 1.5 hours to sit the exam (even though they say 60 minutes).

What data does Google Analytics collect?

Google Analytics can collect a lot of data about how people use a website….At its most basic, it will collect:Time of visit, pages visited, and time spent on each page of the webpages.Referring site details (such as the URI a user came through to arrive at this site)Type of web browser.Type of operating system (OS)More items…•

How much does it cost to use Google Analytics?

How much does Google Analytics cost? Google Analytics 360 will cost you $150,000 dollars a year. Luckily for marketers at small and medium-sized businesses, the standard, free version of Google Analytics usually provides more than enough insight to successfully guide their marketing efforts.

Is Google Analytics free to use?

Google Analytics works on the hybrid model meaning it offers the freemium service as well as paid service. The great news is that small business owners can use this service for free without paying any amount or monthly charge.

Is Google Analytics easy to learn?

Google Analytics is not always easy to learn. In fact, it’s so complicated that many people ignore it – a big mistake. … It’s very easy to log into Google Analytics and see what your traffic was for the past 30 days. It’s much more difficult to figure out how to analyze is by geo, traffic source, page category, etc.