Quick Answer: What Is Google Analytics Used For?

Is Google Analytics Free 2020?

Is Google Analytics free.

There’s a free and a paid version of GA (the latter is called Analytics 360).

Small and medium-sized businesses will likely get all the features you need from the free version..

Who should use Google Analytics?

7 Reasons to Use Google AnalyticsYou can see how people find your website. … You can track what people do when they’re on your website. … You gain data on who’s visiting your website and how. … You can find the most popular pages on your website. … It helps you track conversions. … It’s free. … It’s easy.

How important is Google Analytics certification?

Benefits of Analytics Certification The biggest and most important benefit of Analytics certification is that your competency in using the tool is enhanced. In the program, you will learn about the intricacies of Analytics and how you can make the most of the features and tools it provides you.

Should I learn Google Analytics?

Google Analytics can provide you with useful consumer behaviour insights, present valuable feedback for your website pages/ links, help you with answering important questions like where and how you should spend your marketing budgets, and which leads to follow to conversion.

What information does Google Analytics collect?

Google Analytics can collect a lot of data about how people use a website. At its most basic, it will collect: Time of visit, pages visited, and time spent on each page of the webpages. Referring site details (such as the URI a user came through to arrive at this site)

Does Google Analytics collect IP address?

IP addresses are not available in your Google Analytics reports. So, while Google does collect IP addresses, Google doesn’t provide that data to end users. The bottom line is you are not able to see IP addresses anywhere in your Google Analytics reports.

Is Google Analytics Good For SEO?

How Does Google Analytics Help SEO? Google Analytics contains valuable data that your business can use to monitor (and improve) SEO performance) from keywords to your website’s top referrals and so much more.

Is Google Analytics safe to use?

Since late April 2016, Google Analytics now securely sends all data from your website to Google’s servers. This means that when someone accesses a non-secure page on your website, the data being collected will be transmitted using encryption. This makes it harder for people to intercept the data that’s being collected.

Is Google Analytics hard to learn?

Google Analytics can be difficult to understand and dissect. Mining through the complex metrics of Analytics is a little like gold mining. … After struggling for months, I found my mistake – I was jumping into the advanced Analytics lessons before understanding the basics and was not following a proper learning process.

What is Google Analytics and how does it work?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. When users to your website view a page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics.

What are the benefits of Google Analytics?

Here are some benefits of using Google Analytics during an optimization campaign:It is completely free of charge. … Able to find out how your visitors locate your website. … Able to identify which pages and links your visitors click the most. … Visitor segmentation. … Able to fine tune your website.

What is the purpose and function of Google Analytics?

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.

What does Google Analytics look like?

Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. … You can also use tracking codes to tag & track any advertising, social, PR campaign or any kind of campaign on any platform/website.

Can Google Analytics tell you who is visiting your site?

Can Google Analytics tell you who is visiting your site? Google Analytics can provide some information on who is visiting your website via the Network Report. … Sadly, if they don’t use an alias, or come from a ‘business branded’ network, you won’t be able to see the company name or identify who has visited your website.

What data is sent to Google Analytics?

By default, this Google Analytics hit captures data like:Page Information. URL – the URL of the page the user is viewing. … Browser Information. Browser name – the browser the user is using. … User Information. Location – this is derived from the IP address where the hit originated.