Quick Answer: Who Is The Father Of Digital Marketing?

Who is the founder of digital marketing?

Let’s have an open chit chat with the founder of digital marketing agency – Tej SolPro and renowned Digital Baba – Jaydip Parikh.

About Jaydip Parikh: Jaydip Parikh has more than 15+ years of experience in Marketing as well Digital Marketing..

Who is the father of marketing?

Philip Kotler’sPhilip Kotler, the Father of Modern Marketing, Will Never Retire. Philip Kotler’s new book, My Adventures in Marketing, compiles stories from his years as one of marketing’s first public intellectuals.

Why is Philip Kotler called father of marketing?

He pushed for marketing to become a discipline back in the 1960s. Kotler believed marketing was an essential part of economics and saw that demand was influenced not only by price but also by advertising, promotions, sales forces, direct mail, middlemen and distribution channels.

What is digital marketing Philip Kotler?

Digital marketing is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etcetera (Kotler and Armstrong, 2009).