What Is Broad Phrase And Exact Match?

How do you match a phrase?

Google defines the phrase matching option as: Phrase Match – If you enter your keyword in quotation marks, as in “tennis shoes,” your ad would be eligible to appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms before or after the phrase..

How does broad match modifier work?

Broad match modifier (BMM): This match type is a relatively new entrant and lies in between broad and phrase match. … It works by adding a ‘+’ sign in front of words in a keyword phrase when the match type is selected as broad.

What is the difference between broad match and phrase match?

Phrase match offers some of the versatility of broad match, but like modified broad match, introduces a higher level of control. Your ad will only appear when a user queries your key phrase using your keywords in the exact order you enter them, but there might be other words either before or after that phrase.

Should I use broad or exact match?

It’s also a good idea to vary your keyword match types. Don’t use all broad match keywords, or your ad will display for too many people who aren’t interested. Likewise, if you only use exact match, your ads might not show up often enough to get you good results.

What is Phrase Match example?

For example, when you add “adopt a kitten” as a phrase match keyword, you tell Google Ads to try to show your ad only when someone’s search includes “adopt a kitten” or close variations of “adopt a kitten” such as “where to adopt kitens in Nashville,” “how to adopt a baby cat,” or “local kitten adoption events.”

Are exact match keywords cheaper?

Exact match will have lower cost This best practice only ensures that by doing so one can target keywords more accurately and will help bring down the cost. … In other words, it is cheaper to target a search query from exact match keyword when compared to a phrase match keyword.

Which symbol is used for phrase match?

Ads may show on searches that match a phrase, or close variations of that phrase, which may include additional words before or after. Ads won’t show, however, if a word is added to the middle of the phrase that changes the meaning of the phrase. Phrase match is designated with quotation marks (“women’s hats”).

What is an exact match?

Exact Match is the Google keyword match type that allows you to show your ad when a searcher types the exact word or phrase you are bidding on. An Exact Match keyword in Google Ads will only enter an auction in which the search query perfectly matches or is a close variant of your keyword.

What is a broad match?

A keyword option that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics. For example, when you add “hats” as a broad match keyword, you tell Google Ads to try to show your ad for searches containing that term or a similar one. …

What is negative phrase match?

A keyword setting that allows you to exclude your ad for searches that include the exact keyword phrase. Searches may include additional words, and the ad won’t show as long as the keywords are included in the search in the same order.

Do keywords have to be exact?

So, we’ve established that you don’t need to use the exact match of a keyword; however, it does help. … When using keywords or phrases to describe a ‘thing,’ the most important thing brands can do is write about that thing well.

Which keyword match type has the highest relevance but the lowest reach?

Exact match keywordsExact match keywords provide the lowest reach but highest relevance. Brackets around keywords sets them to exact match. Only search terms that exactly match the keywords in brackets will cause your ad to show. All the words would be present, also in the same order, and no words before, after, or in between.